Monthly Archives: August 2010

Crisis Management PR

Posted on August 22, 2010 by

http://www.nytimes.com/2010/08/22/business/22crisis.html?# The link above is to a great article in today’s NY Times regarding crisis management PR. I wholeheartedly agree that in this day and age, coping up to the crisis quickly and sincerely is the best option whenever possible. … Continue reading →

Posted in Athlete marketability, Marketing, PR, Sports Marketing, Tiger Woods | Leave a comment

How the Tiger Recession Changed Athlete Marketability

Posted on August 18, 2010 by

Many of us have spent the last 12 months holding our breath, looking for signs that the sports economic landscape is beginning to return to normal. Highest ratings in Super Bowl history? Check. Upfronts went well? Yes. Consumer spending up a little? Perhaps. Things might be looking up. But in the athlete endorsement world, I’ve noticed signs that things will never be the same. Continue reading →

Posted in Advertising, Athlete marketability, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods | 2 Comments

Taxi Cab Marketing

Posted on August 1, 2010 by

While in Taipei last week to work on the Yao Ming Charity Tour, I hopped in a Taipei cab to get to a meeting. I sat in the front, while two of my Chinese colleagues sat in the back. The … Continue reading →

Posted in Uncategorized | Leave a comment