Monthly Archives: December 2010

Christmas List

Dear Santa, All in all I’ve been pretty good this year, don’t you think? I’m hoping you noticed, and were able to look the other way now and then. Just in case I made the cut this year, here’s my … Continue reading

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Posted in Uncategorized | 1 Comment

Comebacks

There has been a ton of talk lately about comebacks. Michael Vick. Tiger Woods. LeBron James. The topic began to catch heat (pun intended) when LeBron and his new team returned to Cleveland. More comback talk was generated when Tiger … Continue reading

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Posted in Athlete marketability, Athlete Marketing, LeBron James, Sports Marketing, Tiger Woods, Uncategorized | Leave a comment

Yahoo Top 10 Lists

A team marketing exec asked me recently how sponsors value athletes. I told her that not long ago, everything was about Q Scores. Not anymore. Today, the meaningful metrics that measure athlete marketability are all web based. Sponsors not only … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Marketing, PR, Sports Business, Sports Marketing | 4 Comments