In my role as Chief Marketing Officer at BDA Sports Management, I’m able to explore my fascination with the marketing process, especially “fan loyalty”. The primary goal of any marketing is to improve consumer loyalty, and there is no loyalty greater than that between fans and their favorite athletes/teams/musicians/celebrities. Sports marketing allows advertisers to borrow some of that avid fan loyalty. I really enjoy being a part of that process and am obsessed with understanding how it works.
I started this blog to encourage thought and discussion of current events and how they impact the world of sports marketing. As broadcast television audiences become more fragmented, and more vulnerable to time shifting and place shifting, I believe sports/entertainment marketing will become even more important than it is today. I’d like or this to be a place to explore and discuss that process.