Author Archives: Bill Sanders

About Bill Sanders

Chief Marketing Officer at BDA Sports Management. Oversees marketing of NBA greats Steve Nash, Yao Ming, Greg Oden, Baron Davis, Brandon Jen

Hope Springs Eternal: 2013 Los Angeles Dodgers

My career focuses on the NBA. My sports passion is the NFL. But nothing gets me fired up more than opening day at Dodger Stadium. It’s been a long time since the Dodgers were really good, since they were as … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Sports Marketing, Team Marketing | Leave a comment

BDA’s Bill Sanders at the Ivy Sports Symposium by Spencer McIntosh

(Thanks to Spencer McIntosh for submitting the following article!) On November 16th, BDA’s very own Bill Sanders spoke at the Ivy Sports Symposium at Columbia University in New York. The annual Symposium, touted as one of the premiere Sports Business … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Sports Marketing | 1 Comment

D-Wade and Li-Ning. China Hoopas.

Big news on the sneaker front comes in the announcement that Dwyane Wade has left Nike for Chinese sneaker brand Li-Ning. While other NBA players have signed with Chinese sneaker companies, DWade’s signing is clearly something more significant than any … Continue reading

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How The Mighty Fall: Tiger, LeBron, Lance….

A wise man once said “we are our own worst enemy”. Truer words were never spoken. Whether you are a student, a working professional or a superstar athlete, you can probably look in the mirror and see the person that … Continue reading

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Athletes Are (and always will be) Role Models

I’m in the midst of a week long camping trip on Catalina Island with my 11 year old son. He’s a 1st year Boy Scout and is being challenged like never before. Sleeping outside, riding mountain bikes on 7 mile … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Sports Marketing, Uncategorized | 1 Comment

Tebowmania

Is Tebowmania symbolic of U.S. in 2012? Reprint. Originally Published in Sports Business Journal, January 30, 2012, Page 24 Most of us love sports because at some point in our lives, an athlete performed an act of such heroic proportions … Continue reading

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It’s All About The Organization

It’s easy to feel compassion for the plight of the small market team. Fewer potential  ticket buyers, fewer potential sponsors, smaller TV audience, departing superstars. How does a small market compete against their big city rivals? Last year’s NBA and … Continue reading

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NFL Experience…Not So Fantastic.

Last Monday, I was up in the Bay Area on business. My 10 year old son was on Christmas break, so he was with me on the trip. As die-hard Steeler fans, it was a no brainer to try and … Continue reading

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Posted in Athlete Marketing, Sports Business, Sports Marketing, Uncategorized | 6 Comments

MJ and the Transition Game

I owe my professional career to Michael Jordan. As does everyone even remotely involved in basketball. Whether you are a player, a fan, an executive, an agent or a hot dog vendor, your interest in 21st century basketball is all … Continue reading

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Manny Pacquiao Loves Bingo?

I really like Manny Pacquiao. He seems to be an athlete who understands how to use his platform (boxing) to launch a brand that will last well beyond his athletic career. You’ve got to give credit to a boxer who establishes … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Manny Pacquiao, Sports Marketing | 3 Comments