Author Archives: Bill Sanders

About Bill Sanders

SVP of Personal Brand Management at PMK*BNC. Helping icons from all walks of life to connect with their fans and monetize their brands.

Donald Sterling and The Rest of Us

I can’t stop thinking about this Donald Sterling fiasco. I’m pretty confident that I’m not alone. As someone who is pretty critical of the media’s obsession with the story of the day (Malaysia Airlines, Chris Christie’s bridge scandal, Hillary Clinton’s … Continue reading

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From Athlete Marketing to Icon Marketing

No better time for major change than the start of the new year. So as of January 1, I’ll no longer be serving my longtime role as CMO at BDA Sports Management. After 15 years, it’s time to move on. … Continue reading

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Yale University Blames Peyton Manning for Obesity in America

Yale University caused quite a stir in the athlete marketing world last week when they published a study on the impact on youth of athlete endorsements of food and beverage brands. (http://news.yale.edu/2013/10/07/unhealthy-food-marketed-youth-through-athlete-endorsements) The study, conducted by Yale doctoral candidate Marie … Continue reading

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Cheers Guinness!

This week, Steve Nash fulfilled one of his dreams. He tried out for one of the best soccer clubs in the world. And news travelled fast. (see below) No, Steve isn’t hanging up his Laker uni anytime soon. As people … Continue reading

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Posted in Athlete marketability, Athlete Marketing, PR, Sports Marketing | 5 Comments

Hope Springs Eternal: 2013 Los Angeles Dodgers

My career focuses on the NBA. My sports passion is the NFL. But nothing gets me fired up more than opening day at Dodger Stadium. It’s been a long time since the Dodgers were really good, since they were as … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Sports Marketing, Team Marketing | 2 Comments

BDA’s Bill Sanders at the Ivy Sports Symposium by Spencer McIntosh

(Thanks to Spencer McIntosh for submitting the following article!) On November 16th, BDA’s very own Bill Sanders spoke at the Ivy Sports Symposium at Columbia University in New York. The annual Symposium, touted as one of the premiere Sports Business … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Sports Marketing | 1 Comment

D-Wade and Li-Ning. China Hoopas.

Big news on the sneaker front comes in the announcement that Dwyane Wade has left Nike for Chinese sneaker brand Li-Ning. While other NBA players have signed with Chinese sneaker companies, DWade’s signing is clearly something more significant than any … Continue reading

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How The Mighty Fall: Tiger, LeBron, Lance….

A wise man once said “we are our own worst enemy”. Truer words were never spoken. Whether you are a student, a working professional or a superstar athlete, you can probably look in the mirror and see the person that … Continue reading

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Athletes Are (and always will be) Role Models

I’m in the midst of a week long camping trip on Catalina Island with my 11 year old son. He’s a 1st year Boy Scout and is being challenged like never before. Sleeping outside, riding mountain bikes on 7 mile … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Sports Marketing, Uncategorized | 15 Comments

Tebowmania

Is Tebowmania symbolic of U.S. in 2012? Reprint. Originally Published in Sports Business Journal, January 30, 2012, Page 24 Most of us love sports because at some point in our lives, an athlete performed an act of such heroic proportions … Continue reading

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Posted in Uncategorized | 8 Comments