Category Archives: Athlete marketability

Cheers Guinness!

This week, Steve Nash fulfilled one of his dreams. He tried out for one of the best soccer clubs in the world. And news travelled fast. (see below) No, Steve isn’t hanging up his Laker uni anytime soon. As people … Continue reading

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Posted in Athlete marketability, Athlete Marketing, PR, Sports Marketing | 3 Comments

Hope Springs Eternal: 2013 Los Angeles Dodgers

My career focuses on the NBA. My sports passion is the NFL. But nothing gets me fired up more than opening day at Dodger Stadium. It’s been a long time since the Dodgers were really good, since they were as … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Sports Marketing, Team Marketing | Leave a comment

BDA’s Bill Sanders at the Ivy Sports Symposium by Spencer McIntosh

(Thanks to Spencer McIntosh for submitting the following article!) On November 16th, BDA’s very own Bill Sanders spoke at the Ivy Sports Symposium at Columbia University in New York. The annual Symposium, touted as one of the premiere Sports Business … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Sports Marketing | 1 Comment

Athletes Are (and always will be) Role Models

I’m in the midst of a week long camping trip on Catalina Island with my 11 year old son. He’s a 1st year Boy Scout and is being challenged like never before. Sleeping outside, riding mountain bikes on 7 mile … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Sports Marketing, Uncategorized | 7 Comments

Manny Pacquiao Loves Bingo?

I really like Manny Pacquiao. He seems to be an athlete who understands how to use his platform (boxing) to launch a brand that will last well beyond his athletic career. You’ve got to give credit to a boxer who establishes … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Manny Pacquiao, Sports Marketing | 3 Comments

Xie Xie Yao Ming

It’s a pretty somber day here at BDA. Although we have known it was coming for quite some time, Yao Ming’s retirement press conference took place yesterday and the reality of it all is finally sinking in. As usual, Yao … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Uncategorized, Yao Ming | 11 Comments

Mr. Rodgers, Madison Avenue Is On The Line.

Athlete icons are often seen as overnight sensations. And with a record breaking TV audience watching, there is no better launching pad for a marketing career than a Super Bowl. Yes, as Rich Thomaselli and others have pointed out, Aaron … Continue reading

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Posted in Aaron Rodgers, Athlete marketability, Athlete Marketing, Sports Business, Sports Marketing | 1 Comment

Comebacks

There has been a ton of talk lately about comebacks. Michael Vick. Tiger Woods. LeBron James. The topic began to catch heat (pun intended) when LeBron and his new team returned to Cleveland. More comback talk was generated when Tiger … Continue reading

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Posted in Athlete marketability, Athlete Marketing, LeBron James, Sports Marketing, Tiger Woods, Uncategorized | Leave a comment

Yahoo Top 10 Lists

A team marketing exec asked me recently how sponsors value athletes. I told her that not long ago, everything was about Q Scores. Not anymore. Today, the meaningful metrics that measure athlete marketability are all web based. Sponsors not only … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Marketing, PR, Sports Business, Sports Marketing | 4 Comments

Favre Crisis Management Clinic

Anyone who watched the Brett Favre post-game press conference after the Vikings MNF loss to the Jets may have noticed something incredible. Facing the media within days of allegations of unwanted advances towards a coworker, Favre put on a crisis management … Continue reading

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Posted in Athlete marketability, Athlete Marketing, PR, Sports Marketing, Uncategorized | 2 Comments