Twitter Feed:
- Celebs share social media secrets usat.ly/168vqWC via @USATODAY 2 days ago
- RT @CBSSports: Danny Green just tied Ray Allen for the most threes in an NBA Finals series with 22. 3 days ago
- My son says the best part of that shot was that it was in Ray Allen's face. 3 days ago
- Did I hear that right? @DGreen_14 is one trey away from a Finals record?? #greenforthree 3 days ago
- NYTimes: Spurs and the Heat Show the Rewards of Continuity nyti.ms/1aeVyCy 4 days ago
Category Archives: Athlete Marketing
Hope Springs Eternal: 2013 Los Angeles Dodgers
My career focuses on the NBA. My sports passion is the NFL. But nothing gets me fired up more than opening day at Dodger Stadium. It’s been a long time since the Dodgers were really good, since they were as … Continue reading
BDA’s Bill Sanders at the Ivy Sports Symposium by Spencer McIntosh
(Thanks to Spencer McIntosh for submitting the following article!) On November 16th, BDA’s very own Bill Sanders spoke at the Ivy Sports Symposium at Columbia University in New York. The annual Symposium, touted as one of the premiere Sports Business … Continue reading
Athletes Are (and always will be) Role Models
I’m in the midst of a week long camping trip on Catalina Island with my 11 year old son. He’s a 1st year Boy Scout and is being challenged like never before. Sleeping outside, riding mountain bikes on 7 mile … Continue reading
NFL Experience…Not So Fantastic.
Last Monday, I was up in the Bay Area on business. My 10 year old son was on Christmas break, so he was with me on the trip. As die-hard Steeler fans, it was a no brainer to try and … Continue reading
Manny Pacquiao Loves Bingo?
I really like Manny Pacquiao. He seems to be an athlete who understands how to use his platform (boxing) to launch a brand that will last well beyond his athletic career. You’ve got to give credit to a boxer who establishes … Continue reading
Xie Xie Yao Ming
It’s a pretty somber day here at BDA. Although we have known it was coming for quite some time, Yao Ming’s retirement press conference took place yesterday and the reality of it all is finally sinking in. As usual, Yao … Continue reading
NBA Playoffs: Let the Games Begin
Point of fact: David Stern is a marketing genius. He has expanded popularity of basketball globally, and kept the NBA popular and relevant here in the US. However even the commissioner can’t control everything, and for the L the timing … Continue reading
Mr. Rodgers, Madison Avenue Is On The Line.
Athlete icons are often seen as overnight sensations. And with a record breaking TV audience watching, there is no better launching pad for a marketing career than a Super Bowl. Yes, as Rich Thomaselli and others have pointed out, Aaron … Continue reading
Comebacks
There has been a ton of talk lately about comebacks. Michael Vick. Tiger Woods. LeBron James. The topic began to catch heat (pun intended) when LeBron and his new team returned to Cleveland. More comback talk was generated when Tiger … Continue reading
Yahoo Top 10 Lists
A team marketing exec asked me recently how sponsors value athletes. I told her that not long ago, everything was about Q Scores. Not anymore. Today, the meaningful metrics that measure athlete marketability are all web based. Sponsors not only … Continue reading
