Category Archives: NBA Lockout

Lockout Blues

July 1 brought the inevitable and dreaded NBA lockout that we all feared but knew was coming. Suddenly, two of the “big 3″ look more like Washington DC than world class sports leagues. And much like DC, progress won’t be … Continue reading

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NBA Playoffs: Let the Games Begin

Point of fact: David Stern is a marketing genius. He has expanded popularity of basketball globally, and kept the NBA popular and relevant here in the US. However even the commissioner can’t control everything, and for the L the timing … Continue reading

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Posted in Athlete Marketing, NBA Lockout, NBA Playoffs, Parity in Sports, Sports Marketing, Uncategorized | 3 Comments