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Category Archives: PR
Yahoo Top 10 Lists
A team marketing exec asked me recently how sponsors value athletes. I told her that not long ago, everything was about Q Scores. Not anymore. Today, the meaningful metrics that measure athlete marketability are all web based. Sponsors not only … Continue reading
Favre Crisis Management Clinic
Anyone who watched the Brett Favre post-game press conference after the Vikings MNF loss to the Jets may have noticed something incredible. Facing the media within days of allegations of unwanted advances towards a coworker, Favre put on a crisis management … Continue reading
RACE? Not This Time.
Lebron is blaming the backlash on RACE? Seriously? What about the media backlash on Brett Favre? Mark McGuire? Ryan Leaf? Once again we turn to the PR 101 playbook, and see that playing the race card NEVER works. If someone … Continue reading
The Summer of LeBron: There is Such Thing as Bad Publicity
Tell me LeBron isn’t pointing to his flexed bicep on the cover of the current GQ. That’s actually not possible, is it? Not given the PR mess that this summer has been for him. No way the self-appointed king is … Continue reading
Crisis Management PR
http://www.nytimes.com/2010/08/22/business/22crisis.html?# The link above is to a great article in today’s NY Times regarding crisis management PR. I wholeheartedly agree that in this day and age, coping up to the crisis quickly and sincerely is the best option whenever possible. … Continue reading
Posted in Athlete marketability, Marketing, PR, Sports Marketing, Tiger Woods
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How the Tiger Recession Changed Athlete Marketability
Many of us have spent the last 12 months holding our breath, looking for signs that the sports economic landscape is beginning to return to normal. Highest ratings in Super Bowl history? Check. Upfronts went well? Yes. Consumer spending up a little? Perhaps. Things might be looking up. But in the athlete endorsement world, I’ve noticed signs that things will never be the same. Continue reading
The Hollywood Bowl is so 20th Century!
Forty years after the Grateful Dead embraced bootleg recordings and unlicensed t-shirts, venues like the Hollywood Bowl, and artists like JT and Carole King, just don’t get it. This shouldn’t be a surprise I guess, given that this is the same industry that fought digital downloads to protect their bloated CD margins. Continue reading
Posted in Marketing, PR
4 Comments
Response to Marc Pollick’s article:http://www.sportsbusinessjournal.com/article/65710
Marc, You and I have great respect for one another, which hopefully means you won’t mind if I (respectfully) disagree. I feel firmly that athletes absolutely are role models. Perhaps this is because I see the definition of “role model” … Continue reading
Posted in Athlete marketability, Marketing, PR, Sports Business
1 Comment
Me and Ben
A die-hard Steelers fan takes an honest look at Big Ben Continue reading
Posted in Athlete marketability, Marketing, PR, Sports Marketing
Tagged Ben Roethlisberger, marketability, Sports Marketing, steelers
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TIGER IN THE AGE OF TRANSPARENCY
Tiger’s fall from grace is arguably the biggest in the history of modern sports. How will this impact his marketability? No one knows. One thing is certain: Tiger needs to realize that we live in the age of transparency. Continue reading
Posted in Advertising, Blogroll, Marketing, PR, Sports Business, Sports Marketing, Tiger Woods, Uncategorized
Tagged marketability, sponsorships, Sports Marketing
4 Comments
