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Category Archives: Sports Business
NFL Experience…Not So Fantastic.
Last Monday, I was up in the Bay Area on business. My 10 year old son was on Christmas break, so he was with me on the trip. As die-hard Steeler fans, it was a no brainer to try and … Continue reading
Courage: 1, Homophobia: 0
Rick Welts is one of the most respected executives in all of professional sports. Rick is known for his intelligence, his creativity, his character and a lack of ego so common in high ranking sports executives. Today, in a high … Continue reading
Mr. Rodgers, Madison Avenue Is On The Line.
Athlete icons are often seen as overnight sensations. And with a record breaking TV audience watching, there is no better launching pad for a marketing career than a Super Bowl. Yes, as Rich Thomaselli and others have pointed out, Aaron … Continue reading
Parity
Every year on opening day, in every pro and amateur sport, fans like to think their team has a shot at the title. That magic is what makes sports tick. We want to think our team has a shot to … Continue reading
Yahoo Top 10 Lists
A team marketing exec asked me recently how sponsors value athletes. I told her that not long ago, everything was about Q Scores. Not anymore. Today, the meaningful metrics that measure athlete marketability are all web based. Sponsors not only … Continue reading
Activation As Good As It Gets: Red Bull
Red Bull activation is as good as it gets. King of the Rock raises the bar on grass roots sports marketing. Continue reading
The Summer of LeBron: There is Such Thing as Bad Publicity
Tell me LeBron isn’t pointing to his flexed bicep on the cover of the current GQ. That’s actually not possible, is it? Not given the PR mess that this summer has been for him. No way the self-appointed king is … Continue reading
How the Tiger Recession Changed Athlete Marketability
Many of us have spent the last 12 months holding our breath, looking for signs that the sports economic landscape is beginning to return to normal. Highest ratings in Super Bowl history? Check. Upfronts went well? Yes. Consumer spending up a little? Perhaps. Things might be looking up. But in the athlete endorsement world, I’ve noticed signs that things will never be the same. Continue reading
The Summer of Love
Whoever thought the summer could actually be the most exciting time of year for a die-hard NBA fan? The stars have literally aligned this summer and we are experiencing one of the most exciting free agency periods in the history … Continue reading
Response to Marc Pollick’s article:http://www.sportsbusinessjournal.com/article/65710
Marc, You and I have great respect for one another, which hopefully means you won’t mind if I (respectfully) disagree. I feel firmly that athletes absolutely are role models. Perhaps this is because I see the definition of “role model” … Continue reading
Posted in Athlete marketability, Marketing, PR, Sports Business
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