Category Archives: Uncategorized

Donald Sterling and The Rest of Us

I can’t stop thinking about this Donald Sterling fiasco. I’m pretty confident that I’m not alone. As someone who is pretty critical of the media’s obsession with the story of the day (Malaysia Airlines, Chris Christie’s bridge scandal, Hillary Clinton’s … Continue reading

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From Athlete Marketing to Icon Marketing

No better time for major change than the start of the new year. So as of January 1, I’ll no longer be serving my longtime role as CMO at BDA Sports Management. After 15 years, it’s time to move on. … Continue reading

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Yale University Blames Peyton Manning for Obesity in America

Yale University caused quite a stir in the athlete marketing world last week when they published a study on the impact on youth of athlete endorsements of food and beverage brands. (http://news.yale.edu/2013/10/07/unhealthy-food-marketed-youth-through-athlete-endorsements) The study, conducted by Yale doctoral candidate Marie … Continue reading

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D-Wade and Li-Ning. China Hoopas.

Big news on the sneaker front comes in the announcement that Dwyane Wade has left Nike for Chinese sneaker brand Li-Ning. While other NBA players have signed with Chinese sneaker companies, DWade’s signing is clearly something more significant than any … Continue reading

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How The Mighty Fall: Tiger, LeBron, Lance….

A wise man once said “we are our own worst enemy”. Truer words were never spoken. Whether you are a student, a working professional or a superstar athlete, you can probably look in the mirror and see the person that … Continue reading

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Athletes Are (and always will be) Role Models

I’m in the midst of a week long camping trip on Catalina Island with my 11 year old son. He’s a 1st year Boy Scout and is being challenged like never before. Sleeping outside, riding mountain bikes on 7 mile … Continue reading

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Posted in Athlete marketability, Athlete Marketing, Sports Marketing, Uncategorized | 11 Comments

Tebowmania

Is Tebowmania symbolic of U.S. in 2012? Reprint. Originally Published in Sports Business Journal, January 30, 2012, Page 24 Most of us love sports because at some point in our lives, an athlete performed an act of such heroic proportions … Continue reading

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Posted in Uncategorized | 6 Comments

It’s All About The Organization

It’s easy to feel compassion for the plight of the small market team. Fewer potential  ticket buyers, fewer potential sponsors, smaller TV audience, departing superstars. How does a small market compete against their big city rivals? Last year’s NBA and … Continue reading

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Posted in Uncategorized | Tagged , , , | 23 Comments

NFL Experience…Not So Fantastic.

Last Monday, I was up in the Bay Area on business. My 10 year old son was on Christmas break, so he was with me on the trip. As die-hard Steeler fans, it was a no brainer to try and … Continue reading

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Posted in Athlete Marketing, Sports Business, Sports Marketing, Uncategorized | 6 Comments

MJ and the Transition Game

I owe my professional career to Michael Jordan. As does everyone even remotely involved in basketball. Whether you are a player, a fan, an executive, an agent or a hot dog vendor, your interest in 21st century basketball is all … Continue reading

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Posted in Uncategorized | 3 Comments