Comments for An Athlete Marketing Guy http://athletemarketingguy.com Sports marketing thoughts from BDA Sports Management's chief marketing officer, Bill Sanders Fri, 03 Feb 2012 21:52:30 +0000 hourly 1 http://wordpress.com/ Comment on It’s All About The Organization by Ross Grandolph http://athletemarketingguy.com/2012/02/02/its-all-about-the-organization/#comment-196 Fri, 03 Feb 2012 21:52:30 +0000 http://athletemarketingguy.com/?p=284#comment-196 Great post Bill! I couldn’t agree more, it doesn’t matter about market size it’s about the culture created by ownership. Look at an owner like Clay Bennett with the Thunder. He moved the team to a smaller market from Seattle (1.8 M TV homes) to Oklahoma City (712,630 TV homes). He drafted well, hired smart people in the front office, and has created a winning culture.

]]> Comment on NFL Experience…Not So Fantastic. by Bill Sanders http://athletemarketingguy.com/2011/12/26/nfl-experience-not-so-good/#comment-193 Tue, 24 Jan 2012 16:11:19 +0000 http://athletemarketingguy.com/?p=278#comment-193 Last Super Bowl drew 111 million viewers in the US alone. You may be correct if you state that World Cup games draw a larger global audience, but most experts feel that those figures are exaggerated because they tend to include #’s from all of the games total, and that those games are every 4 years. The Super Bowl is one game, and it happens ever year. Now if you want to debate which LEAGUE is most popular, I’d say the NBA. Soccer is enormous, but it is not alone. You say tomato, I say tomatoe. Thanks Paul!

]]> Comment on NFL Experience…Not So Fantastic. by Bill Sanders http://athletemarketingguy.com/2011/12/26/nfl-experience-not-so-good/#comment-192 Tue, 24 Jan 2012 16:06:51 +0000 http://athletemarketingguy.com/?p=278#comment-192 Thanks so much for your reply Joseph, and for your kind words! To answer your question, some teams are doing a great job with targeted marketing. The internet allows never before available targeting, and many teams are doing a great job using those tools. Other teams however are still stuck in the 20th century. Their ads are focused on local newspapers, and TV/Radio ads during their own broadcasts! Talk about waste! The difference between some teams is night and day. It never ceases to amaze me. Thanks again for the input, and best of luck with your career.

]]> Comment on NFL Experience…Not So Fantastic. by Bill Sanders http://athletemarketingguy.com/2011/12/26/nfl-experience-not-so-good/#comment-191 Tue, 24 Jan 2012 16:03:39 +0000 http://athletemarketingguy.com/?p=278#comment-191 Thanks Chris. Far too many businesses neglect customer experience. It is especially unforgivable in sports, where fans (customers) have so many choices regarding free time and discretionary spending. Some teams do well, but far to many don’t. Thanks for the feedback!

]]> Comment on NFL Experience…Not So Fantastic. by Paul Lambert http://athletemarketingguy.com/2011/12/26/nfl-experience-not-so-good/#comment-190 Mon, 23 Jan 2012 19:50:57 +0000 http://athletemarketingguy.com/?p=278#comment-190 Most popular league on the planet? …A regular season EPL game can easily get more worldwide views than the Superbowl.

]]> Comment on NFL Experience…Not So Fantastic. by Joseph Reddick http://athletemarketingguy.com/2011/12/26/nfl-experience-not-so-good/#comment-189 Sun, 22 Jan 2012 15:57:49 +0000 http://athletemarketingguy.com/?p=278#comment-189 I agree. As you mentioned Bill, the customer experience should be the most important aspect for a professional sports team to look forward to achieving. So while doing so, you create more customer loyalty where fans feel more involved with their respective teams. Also with having a Sports Management degree and understanding the market, I’m able to agree with your personal grievances. Being able to advance with the current state of the sports market is beyond important, because it enables professional teams the opportunities to activate different marketing tools. For instance, the fan experience should have been a major focus for that game. With ticket sales being a major influential measure in terms of sports revenue, it’s important that teams start to rely on fans being involved and their willingness to support their teams.

Bill, as someone who has admired your career and aspires to go down a similar path as you have, I have a question for you. With database marketing still being an efficient marketing aspect for pro sports, do you feel teams should start to focus more on marketing via internet more than television?

]]> Comment on NFL Experience…Not So Fantastic. by Chris Osche http://athletemarketingguy.com/2011/12/26/nfl-experience-not-so-good/#comment-177 Wed, 28 Dec 2011 20:05:11 +0000 http://athletemarketingguy.com/?p=278#comment-177 Bill,
Unfortunately you are not alone. I have several friends and colleages that have experienced similar “horror” stories at NFL stadiums. Personally, I would rather stay at home than go through the rigors of the NFL “experience.”

Many will argue that Candlestick isdifferent because it is an out-dated stadium and does not have the same amenities of the newer stadiums. I disagree with that premise. Customer service is an attitude. Creating a safe, welcoming environment for fans is achieved through training, responsiveness, and a “fans first” mindset. Technology is a tool to support the fan experience, not a solution to the problem.

Revenue growth stems from an exceptional fan and sponsor experience. When fans come first, revenue will follow.

I hope your son remains a Steelers fan and has a chance to experience the good things the NFL has to offer down the road.

Chris

]]> Comment on MJ and the Transition Game by Remco Tevreden http://athletemarketingguy.com/2011/11/09/mj-and-the-transition-game/#comment-154 Mon, 14 Nov 2011 02:03:16 +0000 http://athletemarketingguy.com/?p=271#comment-154 I guess this only shows that MJ is even more a professional businessman than we thought. He has is commercial interests and I guess he only focuses on those

]]> Comment on MJ and the Transition Game by Ross Grandolph http://athletemarketingguy.com/2011/11/09/mj-and-the-transition-game/#comment-146 Thu, 10 Nov 2011 18:56:46 +0000 http://athletemarketingguy.com/?p=271#comment-146 MJ has always been one of the fiercest competitors on the planet and not the friendliest guy in the world. It’s clear that MJ and the other owners are bullying the players into getting a deal the owners want. Unfortunately for the players, negotiating is all about who has leverage and the owners are the ones who have the leverage. Billy Hunter and Derek Fisher are trying to be strong during these tough negotiations, but how long can players go without being paid? I just don’t see the majority of players being ok with missing an entire season, while it looks like the majority of owners are perfectly fine with missing all of the 2011-2012 season. The last NBA lockout lasted 204 days and I don’t see this one lasting longer because the players simply cannot last as long at the as the owners at the negotiating table. The players will hate MJ for a long time, but him and the rest of the owners could care less about what the players feel. It’s not the best way to run a business where the employees hate their employer, but it’s the way the NBA will be doing business for the next couple of years.

]]> Comment on NBA Playoffs: Let the Games Begin by Sophia http://athletemarketingguy.com/2011/04/18/nba-playoffs-let-the-games-begin/#comment-144 Wed, 09 Nov 2011 09:00:40 +0000 http://sportsmarketingblog.net/?p=197#comment-144 Totally agree, NBA will always be around. Not to mention one of the biggest games ever, the players make the team. Really doesn’t matter how well you look or how good you play if you don’t enough charisma to bring in the ticket sales! Besides, football players should not be punished just because there is financial difficutly-that should not be the players problem. So true, not fair.

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